Posts Tagged ‘Lie Depestele’

Internet, everywhere

Many internet operators are working on mobile internet, as is Telenet. They will be testing broadband mobile internet (4G) in Mechelen, Belgium. This internet enables up to 100 bits per second, that is ten times as fast as mobile internet now. This makes applications possible like online gaming, watchinf television and video conferencing on the move. This proves the trend everything goes mobile and that is something to think about when you own a site. Especially for the Brainstorm site, recommending you authentic small restaurants all around the world, we need to make sure a mobile version of the site is available. Whenever fast mobile intenet arrives, a more daring version will be possible, maybe even the original site with streaming and interactive applications.

Source: ‘Telenet test supersnel mobiel internet’, De Standaard, March 4 2010, p. 21.


Security on web 2.0?

By now, everyone understands social networks sites are here to stay for quite a while, and will only become more important in the next few years. Ad by everyone, we don’t just mean your mother on Facebook, but also spammers. A security record by Sophos showed cyber attacks on social network sites have increased by 70% since March 2009. Those attacks may appear as spamming (icreased by 70,6%) or malware (increased by 69,8%). The reason why these sites are that interesting is that computer users spend more time on them and share personal information about themselves, friends and their employers. Sophos is of the opinion that too many web 2.0 sites are to much focussed on their market share and thus spend too little attention on security measures.

So there may lie a warning for social network sites starting up or even for new ones: one should make sure the security budget is sufficient. On top of that, one should keep an eye on the trends in cyber (crime) country. Because a warned man is worth two.

Source: ‘Spammers veroveren Facebook’, De Standaard, March 2nd 2010, p. 20.

An applicant-based recruiting strategy

Yes, you have a job now. Yes, it’s okay: your colleagues, your boss, your pay check. Yes, it is a bit far from home en yes, you loath public transport. But you can’t have it all, right?

So yes, you browse the job ad section of your newspaper regularly and now and then, you might even glance at a job site. But every interesting job seems as can’t-have-it-all as yours. So you stay, you browse a little, glance a little… and eventually: stay. You are what the job market calls a latent job-seeker. You consider changing jobs but end up every Monday on that same seat, in that very same firm.

According to a Dutch national enquiry about the job market, such latent job-seekers make up 65,3% of the employees. They enlarge the job market considerably from what we see in newspapers and on websites. That implies that employers’ strategies to attract new applicants should be adapted.

A business can try to get itself noticed differently in the already used media. Applicant-addressing taglines now only occur in job ads. Why not use them in advertising also? But of course, not every company advertises for the B2C sectors. The most obvious solution is spreading your ads in your suppliers’ and buyers’ firms. But they won’t appreciate that, oh no.

So let’s take a look at other recruiting media to reach potential applicants. A firm may for instance involve current employees by stimulating them to spread the word. It is, after all, to their advantage when a new employee comes to lighten their burden.

In other words: businesses’ social networks can be put into action consistenly to recruit new employees. Personal approaches have shown to work to persuade people. Remember your friend who tipped you on that small car dealer you didn’t think of when you were looking for a car that would fit your life? Remember that friendly shop girl that talked you into that wonderful dress, the one you got all those compliments about? The one you thought wouldn’t fit your complexion, yes.

Add a personal intermediary to your job ads, make sure they are well imformed and positive, work on a corporate culture open to applicants. Be sure to attract those latent job-seekers every other firm overlooks.


Source: “Te weinig aandacht voor latente werkzoekenden”, Metro, November 17 2009,  p. 11.

Marketing insights for sale

Marketing renaissance 1For sale:
catchy buzz words, sale because of
purchase of new string of words.
Sound brandnew when used
by someone else.
Directions for use on demand,
0494 75 70 87


Marketing renaissance 2For sale:
Original AIDA-model, predecessor
of the AICDAS-model.
in good condition. Still
takes some people’s fancy.
0494 75 70 87

Are some marketing insights out of date?



These ads are part of a campaign for Marketing renaissance, a marketing congress.  It proves important insights can change and they do so very quickly in some fields. Part of those changes seem merely word games, but often a slight nuance is the occasion for change. Campaigns like these, among other things, bring to our notice that even the best marketing consultants need to stay alert to changes. And that might just happen to be the case for every function in an enterprise.

For those interested: the congress takes place in Ghent, at December 4th and 5th.
Source: De Standaard September 30th

A brainstorm

One blog, four students. Just met, studying Multilingual business communication at the Ghent University.

Brainstorming on this blog, about business communication and network sites. And most of all: in search of a genius internet start-up.