It’s a crisis, let’s go on a holiday!

A crisis might seem the perfect timing to go on a holiday, it appears. Prices for hotel rooms have declined with 14% over the last year, says In relation to the business segment, the leisure segment has increased, a trend that has been around for a while now. Kirk Kinsell from Intercontinental Hotels Group remarked we might think of travelling as a basic right. These two trends are a positive sign for the Brainstorm start-up.

This means more exotic destinations can now also attract the middle class, next to low-budget backpackers and luxe travellers. The latter don’t make up a part of our target audience, but middle class travellers may also be interested in authentic restaurants. On top of that: these are people even more likely to plan some things ahead, which may be an advantage in more deserted areas without mobile internet available. So: travellers happy, happy.


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