Facebook: The T in CNN’s SWOT

According to an article in The Guardian, CNN president Jon Klein fears Facebook. At a Q&A with Businessweek editor Josh Tyrangiel, he expressed his concern with the popular social network site: “We want to be the most trusted source. But on Facebook, people are depending on their friends as news sources. “

Joseph Tarkatoff offers interesting figures illustrating Klein’s point. The following graph, for example,  shows how Facebook stands up to Google News as a source of traffic to news sites:

 “I’m more worried about the 500 million or so people on Facebook versus the 2 million on Fox,” says Klein. Looking at how people seem to rely a lot more on Facebook than on sites as Google News, CNN should better watch out.


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